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YOUR BRAND, YOUR POWER (Part 1) - by Yemi Ogunshola

Your site is your brand…Your power.

A website, unless it’s a search engine, should not be made to serve too many different functions at the same time. For instance, a corporate website is meant to brand the company (or person) and project its image. Selling products on that same site is not a good idea. If this is done, the rewards can be minimal, bringing in less than 2 or 3 % of the site’s potential. The solution? Building as many sites as possible or necessary!

Website genre or categories may include Custom Design, Personal, Business, the Modern, or Corporate. These days, available styles may include 3d, Artworks, Cartoon, Clean, Collage, Dark, Futurist, Geometric, Grunge, Minimalist, Paper Made, Retro, Corporate, Urban / Street, Vector, or Neutral. Depending on your type of business, choose your genre well.

Websites may be in the form of E-Commerce, the orthodox simple website, or Content Management System/Blog. Examples of the E-commerce types are osCommerce, ZenCart, CRE Loaded, and Magento Themes. Web Design types include the Static, Flash, Flash Intro, SWiSH , and Dynamic Flash Photo Galleries. Content Management Systems and Blogs may be in the form of PHP-Nuke, PhpBB, WordPress Themes, Joomla, Mambo, and Drupal.