Posts tagged "seo"

YOUR BRAND, YOUR POWER (Part 2) - by Yemi Ogunshola

 

The Next Level

These days few people have been left untouched by the power of the internet.

When building a corporate website, it is essential that it reflects your brand. The internet experience is a journey in itself, and the earlier one begins, then the quicker and more effective are the results. Register as many domain names as possible, select a good hosting company (preferably one which specializes in internet marketing), build websites in accordance with genre (category), optimize the sites with the search engines and directories, and watch your sales, services, and activities soar.

On the world-wide-web, traffic (web visitors) is key to everything. Many websites are like phantoms hanging in space, lucky to receive a few clicks now and then. At best, too many websites often seem like mere extensions of business cards!

A website should be found naturally by internet users. Nowadays, internet users can be numbered in several billions. The easiest way to find sites is via search engines. Last autumn (November 2007) a Microsoft adCenter survey carried out in the UK reflected that more than 60 % of small businesses made no investment in Search Engine Optimisation (SEO). But companies which did so reported over 75 % growth in sales and activity. Peter Scargill of the Federation of Small Businesses was quoted as concluding “… creating a website is absolutely pointless if no one can find it.” Billions of dollars have been invested in sites which cannot be found.

Your site is your brand, your power. Investing in Search Engine marketing, website promotions, combined with caring for and updating your site are all crucial.

 

About Author: Writer is Consultant at eGTM Hosting, London.

YOUR BRAND, YOUR POWER (Part 1) - by Yemi Ogunshola

Your site is your brand…Your power.

A website, unless it’s a search engine, should not be made to serve too many different functions at the same time. For instance, a corporate website is meant to brand the company (or person) and project its image. Selling products on that same site is not a good idea. If this is done, the rewards can be minimal, bringing in less than 2 or 3 % of the site’s potential. The solution? Building as many sites as possible or necessary!

Website genre or categories may include Custom Design, Personal, Business, the Modern, or Corporate. These days, available styles may include 3d, Artworks, Cartoon, Clean, Collage, Dark, Futurist, Geometric, Grunge, Minimalist, Paper Made, Retro, Corporate, Urban / Street, Vector, or Neutral. Depending on your type of business, choose your genre well.

Websites may be in the form of E-Commerce, the orthodox simple website, or Content Management System/Blog. Examples of the E-commerce types are osCommerce, ZenCart, CRE Loaded, and Magento Themes. Web Design types include the Static, Flash, Flash Intro, SWiSH , and Dynamic Flash Photo Galleries. Content Management Systems and Blogs may be in the form of PHP-Nuke, PhpBB, WordPress Themes, Joomla, Mambo, and Drupal.

 

 

A website is akin to an office in space. The greater the number of the offices, the more the opportunities which each site affords, since each one attracts traffic (visitors), jostles for a position on the web, and combines forces with its related websites to serve its owner/publisher. Multiple sites also offer choice to clients and customers, with each site having a pre-determined (targeted) audience.

A professionally-designed website, well-hosted, supported by a sales letter, a power squeeze page or power squeeze site, is a must for success on the internet. A special auto-responder system for viral marketing makes for even greater possibilities.

Your website reflects your brand: your ideas; your branding; advertising medium; promotional portal; your marketing tool – it reflects completely the way the world looks at you.